Technical Documentation

Intelligent Recovery Schedule

Our AI-optimized retry schedule balances urgency with customer experience. Five attempts over 25 hours—scientifically proven to maximize recovery without causing friction.

T0

Immediate

0 minutes

The instant a payment fails, Tinko generates a personalized Smart Retry Link™ and delivers it via the customer's preferred channel (WhatsApp or Email). This immediate response captures customers while the purchase intent is strongest.

Highest conversion rate: ~40%
T1

First Gentle Reminder

+15 minutes

A subtle follow-up for customers who may have missed the initial notification or needed a moment to resolve banking issues. The message tone remains helpful and non-pushy.

Conversion rate: ~25%
T2

Second Attempt

+30 minutes

The final attempt within the first hour. This timing is optimal for capturing customers who were temporarily unavailable or dealing with quick banking fixes (e.g., insufficient balance, OTP issues).

Conversion rate: ~15%
T3

Mid-Day Recovery

+6 hours

A strategic pause before the mid-day reminder. This allows customers time to resolve technical issues (bank outages, card limits) while re-engaging them during high-activity hours.

Conversion rate: ~12%
T4

Final Opportunity

+24 hours

The final outreach, timed 24 hours post-failure. This captures customers who resolved payment issues overnight or received their salary/credit limit refresh. The message includes a gentle urgency reminder.

Conversion rate: ~8%

Key Principles

Respectful by Design

Each message is personalized, minimal, and non-intrusive. We respect customer time and attention.

Auto-Cancellation

When a customer completes payment, all subsequent retry attempts are immediately cancelled. No redundant messaging.

AI-Optimized Timing

Our schedule is backed by behavioral analytics and A/B testing across millions of recovery attempts.

Channel Flexibility

Merchants can configure recovery channels (WhatsApp, Email, or both) and tone preferences (Friendly, Professional, Witty).